Scarecrow Communications bags Pentair water solutions account

21 Dec,2011

By A Correspondent


Pentair Water solutions has appointed Scarecrow Communications, Delhi as its advertising agency. The agency will handle all aspects of Pentair’s communication including creative, strategy, design, activation and media.


Pentair Inc, based inMinnesota, USA, is one of the global leader in water solutions and purification in the world. It is known for cutting edge technology and unmatched range of products that are used in industrial applications, commercial installations, municipal requirements and residential water solutions.


The company has a pan-India presence and employs over 600 people. Some of its projects include providing filtration solutions at IGI Airport, New Delhi, Taj Presidency, Mumbai, Pump packages at Gautam Buddh International circuit (F1 track), GMR Aerospace project in Hyderabad, Michelin Factory, Pepsico, and pool equipment installations at ITC Maurya, Delhi and Taj Hotel, Bangalore.


“We look forward to work with Scarecrow not only to build our brand in the Indian Market, but also increase overall awareness for water-related issues,” said Mukund Vasudevan, Managing Director & Country Head, Pentair.


“Pentair is a global brand. Yet inIndia, as far as branding goes, it is almost starting from scratch. So there is no baggage and we can roll out the brand experience in India with maximum freedom,” said Manish Bhatt, Founder Director, Scarecrow Communications.


“Most of us have used Pentair products and yet, may not be aware of it. This association Pentair gives us an opportunity to do some great work in the B2B as well as B2C space,” said Raghu Bhat, Founder Director, Scarecrow Communications.


Scarecrow Communications is one ofIndia’s fastest growing full-fledged advertising agencies providing every solution under one roof, including creative, media, PR, digital as well as design. Scarecrow, headquartered in Mumbai, already handles many Delhi-based brands such as DLF, Nestle, MVL Mobiles, Religare and BPCL.

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