Saregama, UTV Bindass tie up for music talent show

08 Dec,2011

By A Correspondent

 

Saregama India has announced the launch of a new platform for popular mainstream artists to reach iconic heights in the music world called ‘Saregama’s Icons Nxt’ with UTV Bindass.

 

Saregama will create original music and will promote it on UTV Bindass. The initiative has yielded five exciting young talents and their performances will be showcased on UTV Bindass in a variety of contemporary genres. The artists that are being featured are of the likes of Samar and Sanam, Phoenyx, Nasha, Paapi 4 and The Dhol Factory.

 

Apurva Nagpal, MD, Saregama India said, “There has been a huge vacuum in the pop genre in India for many years. This is an endeavour to resurrect the genre.”

 

Adarsh Gupta, Business Head-Music, Saregama India said, “Saregama Icons Nxt with UTV Bindass is a platform to launch a wave of new artists year-on-year for reviving mainstream popular music. We believe that going forth this will be the leading platform for creating music icons of the next generation. We have tied up with several partners to promote this flagship property across platforms.”

 

Keith Alphonso, Business Head – UTV Bindass, said, “There is nothing new about the innate connection between music and youth. The youth has consistently defined the next wave of music. To create the next generation of music icons we are pleased to partner with Saregama Icons Nxt to promote the country’s finest and most talented young musicians. Through this partnership we look forward to further strengthen our connect with music and thereby with our audiences too.”

 

David MacDonald, Head of YouTube Partner Operations, Asia Pacific said, “We’re very excited to see a leading industry label like Saregama stepping forward to give budding singers and artists a platform to showcase their work and earn the praise they deserve. India is home to many talented singers and YouTube is a democratic platform that provides a unique opportunity to every individual to express themselves and pursue their passion online. Over the years we’ve seen many artists use YouTube to showcase their work, connect with their fans and become a overnight success. We’re confident that initiatives like these will go a long way in recognising and celebrating the independent artists in the country.”

 

Talent house, a global talent networking portal that addresses artists across creative initiatives is also supporting the endeavour, having agreed to front the search for this property for the next five seasons. Arun Mehra, CEO, Talenthouse India said, “Talenthouse is the world’s largest collaborative platform undertaking crowd sourcing creative invite’s for globally renowned industry names like U2, Metallica, Lady Gaga, Maroon 5, etc. We, at Talenthouse India are excited and looking forward to provide opportunities for creative artists to showcase their talent in India. Saregama India will be the perfect collaborative partner for the same”.

 

Flipkart, one of the largest Indian online shopping stores, has come on board to promote and retail the artist albums with heavy online support across platforms. They have initiated a pre booking feature for sale of CDs online.

 

Nokia has partnered Saregama India to launch the music of these talented artistes on Nokia Music Unlimited service – Nokia’s revolutionary digital music service for its devices. Mr Viral Oza, Marketing Director, Nokia India, said, “India certainly needs more platforms like Saregama’s Icons Nxt, given the enormous musical talent out there waiting to be explored. We are sure that our partnership with Saregama India will contribute towards promoting independent music in the country.”

 

The other brands associated with the property are Planet M which will promote and sell the music albums of the artist; and Big Cinemas the leading multiplex chain for promoting the property across their multiplexes.

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One response to “Saregama, UTV Bindass tie up for music talent show”

  1. harris says:

    Watch Saregama’s Icons Nxt Live at YuppTV.com

    http://www.yupptv.com/iconsnxt.html

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