S Shriram is Indiaplaza’s SBU Head-Life Style

09 Dec,2011

By A Correspondent


Indiaplaza.com, the company that pioneered online shopping in India since 1999, has appointed S Shriram as the SBU Head – Lifestyle.  A retailer by profession and choice, as he terms himself, Mr Shriram is passionate about retail. As SBU Head for Indiaplaza, he is responsible for building the Lifestyle business including men’s, women’s and kids’ apparel and accessories, jewellery, watches, sunglasses, home furnishings and furniture.


According to K Vaitheeswaran, Founder & CEO, Indiaplaza.com, “We are very happy to have Shriram on board. I am confident his rich experience as a retailer will help position Indiaplaza as the leading online shopping destination for lifestyle also, just like for books and electronics.”


Online shopping in India is booming across books and electronics. With the Indian internet population crossing 100 million recently, the next wave of growth is expected in the area of lifestyle. With a loyal base of customers and fast growing traffic, Indiaplaza is aiming to quickly establish leadership position in online retailing of lifestyle as well.


Prior to joining Indiaplaza, Mr Shriram was the National Head of Business Development at Cafe Coffee Day and was responsible for their expansion among Key account partner-locations. Earlier to this, he was leading the Travel Retail and Consumer Businesses at Bangalore International Airport Limited as part of the Core Committee that was involved in selecting the operators across various commercial businesses such as Domestic and International Retail, Duty Free, F&B, Forex, Landside Traffic Management, Ground Transportation, etc.  He also had the privilege of working with United Colors of Benetton, one of the leading fashion brand and some of India’s prominent retail organizations : The Future Group and the RPG Group.

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