Rumour Central: N P Sathyamurthy (Sathya) to head media across Mudra

15 Dec,2011

By A Correspondent

 

Veteran media analyst and planner N P Sathyamurthy is reportedly moving on from Lintas Media Group (LMG). Sathya, as he’s popularly known in the trade, has been COO with LMG and CEO with Karishma Initiative and has worked with the media agency since October 2007.

 

Although an official spokesperson at LMG vehemently denied the development, MxMIndia learns that Mr Sathyamurthy may have in fact accepted an offer from the Mudra group. The role at Mudra, it is believed, is a more challenging one and will require work across media and the diverse interests of Mudra.

 

Prior to his current assignment, Mr Sathyamurthy was exec director at carat and director-general with MRUC from March 2003 to September 2005. He has also worked with Euro RSCG-MPG, O&M, Mudra, Cadilla Labs and a four-year stint at Heinz.

 

While he is known to be a master at dissecting numbers, Sathya (Sathyamurthy Parthasaradhy Namakkal being his full name) is educated to be a zoologist. An MSc from Annamalai Univ, he has done his bachelor’s at the University of Madras having studied at the Presidency College in Chennai.

 

Although his last day at LMG is not known, sources inform that he is likely to join by Mudra next month or latest by February 2012.

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2 responses to “Rumour Central: N P Sathyamurthy (Sathya) to head media across Mudra”

  1. Ravi says:

    Congratulations Sathya. This is great news. DDB Mudra is where the action is!!!

  2. Sai Nagesh says:

    Congratulations Sathya and all the very best. Cheers.