Polaris India appoints LinOpinion as PR partner

22 Dec,2011

By A Correspondent

 

LinOpinion, the PR division of Lowe LintasIndia, has added yet another powerhouse brand to its portfolio with Polaris India Pvt. Ltd., a wholly owned subsidiary of Polaris Industries INC.

 

Polaris Industries is the Minnesota-based off-road vehicles company. It is a recognized leader in the production of innovative, high quality off-road vehicles. These include all-terrain vehicles (ATVs) for recreational and utility use, snowmobiles, military and government vehicles, motorcycles and on-road electric powered vehicles.

 

LinOpinion will partner with Polaris to develop the best communications route to assist the brand’s foray into the Indian market. Although off-roading as a concept is still in a nascent stage inIndia, Polaris, with their sector expertise and world-class products, are all set to take the Indian market by storm.

 

“We are very confident that through our association with LinOpinion and their expertise we will be able to create a distinctive identity for the brand. Our aim is to build awareness not only for the brand but the entire category. We are confident of LinOpinion’s strategy and we look forward to a strong and long-term relationship with them,” said Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd.

 

“We are extremely proud and eagerly look forward to work with a prestigious brand like Polaris India. This feeds into our objective to represent the world’s best brands. We hope to partner the brand by supporting them with their business and communication objectives,” said Mr. Ameer Ismail, Executive Director, Lowe Lintas.

 

LinOpinion, the public relations division of Lowe Lintas, was established in 1994. It is the exclusive Indian affiliate of Golin Harris, the leading international PR firm of the Interpublic Group. It provides brand image consultancy to leading MNC and Indian companies.

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