Parle join Aircel Chennai Open as official partners

15 Dec,2011

By A Correspondent


Parle, India’s largest manufacturer of biscuits and confectionery, has come on board as an “Official Partner” for the 2012 Aircel Chennai Open with their product Hide & Seek.


The $450,000 Aircel Chennai Open, operated and organised by IMG Reliance, isIndia’s only andSouth Asia’s premier ATP World Tour Open 250 event. This edition of the Aircel Chennai Open will be held from January 2 to 8, 2012 at the SDAT Stadium in Chennai. The tournament will see in action an impressive line-up of Indian and international players, including world number 9 Janko Tipsarevic, world number 10 Nicolas Almagro, Somdev Devvarman, Rohan Bopanna and Mahesh Bhupathi, among others.


Commenting on the partnership Mr Shalin Desai, Group Product Manager, Parle Products said: “We are really proud that Hide & Seek is an official partner for Aircel Chennai Open 2012. Over the years, the Aircel Chennai Open has brought a world class event to Indian people. For us, there are several parallels between the event and the brand. Hide & Seek as a brand appeals to the youth similar to the Aircel Chennai Open. The association gives us an opportunity to participate in one of the most exciting events of the year.”


Meanwhile Preethi Kitchen Appliances has come on board as the ‘Official Kitchen Appliances Partner’ for the third consecutive year. Following two successful years atIndia’s only leading ATP World Tour event, Preethi Kitchen Appliances has signed a two-year agreement for Aircel Chennai Open 2012.


Commenting on this partnership Vijay Srinivasan, Managing Director, Preethi Kitchen Appliances Pvt Ltd said: “In keeping with our tradition of being associated withIndia’s leading ATP Tennis tournament, Preethi has always been proud to partner with the Aircel Chennai Open. Aircel Chennai Open has been the perfect occasion for showcasing Preethi’s product ranges that are renowned for their Performance, Quality, Reliability and Safety.”


A spokesperson from IMG Reliance said: “We are pleased to announce that Parle, the number one biscuit manufacturer inIndia, is partnering with Aircel Chennai Open 2012 as an Official Partner. It is of great pride to us that a global brand like Parle has chosen to come on board withIndia’s only ATP tournament. We look forward to a long and mutually beneficial association.”


The spokesperson added that they are glad that Preethi Kitchen Appliances has decided to continue their association with Aircel Chennai Open.

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