Palasa obtains the creative mandates for Housefull and Rawwar

16 Dec,2011

By Shubhangi Mehta


Palasa is on a roll, having bagged two businesses back to back, one for a low-cost furniture brand called Housefull and the other for a young fashion brand to be launched in February, named Rawwar. Palasa is a creative workshop formed by Sandeep Bomble, better known as ‘Bomble’ in the advertising circuit.


The account size for both the businesses is estimated around Rs 20 crore. Palasa won the Housefull account by just recommending a communication strategy and a defined path to make Housefull a reliable furniture brand in the industry. For Rawwar the communication strategy gives a lift to the catalogue advertisement. They are also designing the T-shirts and the exclusive retail outlets for the brand.


On the win, Sandeep Bomble, Director, Palasa, said, “Palasa as a creative place is different from other advertising agencies as we do not have any ATL and BTL barrier. No job is small or big; a visiting card or packaging or even merchandizing is as important as a television commercial. Both require idea and thinking. For Houseful we’ll be doing creatives across mediums from ATL to BTL.


The approximate media spent is about Rs 12 to 15 crore. Housefull are on an expansion spree and plan to open maximum number of stores across India in the year 2012. “We saw this as a great opportunity to make Housefull ‘the’ household furniture Brand of India,” he added.


The second account Rawwar, a young fashion brand to be launched in February, was recommended by Palasa. Mr Bomble explains their communication strategy, “To survive in this ever-evolving fad, being raw isn’t good enough. To overcome, situation demands a reverse in trend or to announce a fashion war. The idea is in the name itself the mirror reflection of RAW is WAR. And with Rawwar, it’s a Win-Win situation.”


Mr Bomble had spent nine years at Ogilvy from where he moved to JWT and stayed for three and half years. The mix of creative sparks in Ogilvy and strategic strengths from JWT initiated Palasa’s birth. Palasa believes that as long as the clients are happy they do not need to come out and create any buzz.

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6 responses to “Palasa obtains the creative mandates for Housefull and Rawwar”

  1. Krunal Parkar says:

    It’s just a trailer. Good luck for the movie guys!!!

  2. Ritu Verma says:

    Great News !!!! Congrats to the team and I am sure there are many more to come …..

  3. Dr D K Mehta says:

    Congrats to Team Palasa

  4. Kailash says:

    goood work!

  5. Vishwanath says:

    way to go!!!!
    god bless.

  6. Barbie says:

    Congratulations to Sandeep Bomble

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