Palasa now creative partners with KG Beverages

23 Dec,2011

 

Sandeep Bomble
Nitin Gupta

By Shubhangi Mehta

 

Palasa has managed to win the creative mandates for KG Beverages, RESTLESS and BUZZ. Along with creative mandates, Palasa will also be involved in the packaging and marketing of both the products.

 

RESTLESS is an action drink which will be competing with the likes of Red Bull and Cloud 9. KG Beverages will also be launching range of carbonated drinks like Lemon Clear drink,Orange, Green Apple Cola and Jeera Masala. BUZZ is premix alcoholic beverage which will be available in three exciting flavours.

 

Sandeep Bomble, founder, director, Palasa, said: “We have been associated with KG beverages since 8 years and we have created this product range together. Many others wanted to be a part of it but no one else could win it, as it is our baby”.

 

Nitin Gupta, CEO/founder, said: “I have worked with Sandeep for almost eight years for SYKZ and having seen his work, there was no question of calling other agencies to pitch. Sandeep’s work has always impressed me and we are already quite happy with whatever they are doing for the brand.”

 

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