Nature Valley ties up with Aircel Chennai Open

06 Dec,2011

By A Correspondent

 

Snack bar manufacturer Nature Valley has announced that it has come on board as the official “Healthy Snack Partner” for the Aircel Chennai Open 2012. The 17th edition of India’s only and south Asia’s leading ATP World Tour event will be held from January 2 to 8, 2012, and will see in action an impressive line-up of Indian and International players including world number 9 Janko Tipsarevic and world number 10 Nicolas Almagro.

 

Further to associating with Aircel Chennai Open for the first time, Nature Valley has taken a key initiative in giving scholarships to highly ranked young tennis players who will be selected by Tamil Nadu Tennis Association (TNTA).

 

Commenting on Nature Valley’s association with 2012 Aircel Chennai Open, Arindam Haldar, Director – Premium Foods for General Mills India, said, “Aircel Chennai Open has emerged as one of the most prestigious sporting events in India. Nature Valley is delighted to be associated with Aircel Chennai Open 2012 as the official ‘Healthy Snack Partner’ of the event. To become a part of such global sport/event is a natural fit for a successful global brand like Nature Valley. Nature Valley Granola Bars are all about wholesome, healthy and tasty snacking which suits the requirements of tennis – a health and fitness sport.”

 

Elaborating further about the association with tennis, he said, “Our granola bars are convenient, wholesome snacking options for players during tough training sessions and hectic travel schedules. We look forward to a successful partnership with a fast-emerging and leading sport like tennis in India starting with Aircel Chennai Open 2012, and we see a long-term synergy through this association.”

 

Ashu Jindal, COO, IMG Reliance said, “The growing support from global corporations such as Nature Valley is yet another testament that the Aircel Chennai Open has built the reputation of being the definitive ATP World Tour event in South Asia. I am certain sure this is the beginning of a long and mutually beneficial relationship between Nature Valley and Aircel Chennai Open.”

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