Mudra Max does OOH campaign for HT summit

13 Dec,2011

By A Correspondent


Beginning November 18, 2011, Mudra Max – OOH executed an out-of-home campaign for the ninth edition of the Hindustan Times Leadership Summit held early in December in New Delhi. The campaign ‘When Leaders speak for change, change happens’ was carried out at all key junctions and arterial roads across Delhi/NCR. The Out-of-Home campaign was a mix of billboards, utility, gantry, drapes, bus shelters, office media and metro trains which were put to use with an aim to create the desired impact and communicate the message effectively.


Hindustan Times is said to have wanted to bring a fresh perspective on critical issues facing the society today – impacting the future of governance, economic growth, education, cinema, and more. The challenge for Mudra Max-OOH was therefore to showcase Hindustan Times as a brand that creates awareness among its readers, that it is a newspaper that listens and avidly takes up public issues, and undertakes global-scaled initiatives such as the Leadership Summit encouraging debate and bringing about change by capturing issues and solutions that we face every day.


Subhashish Sarkar
Sanjoy Narayan

Mandeep Malhotra, President, Mudra Max-OOH said, “We are proud to be associated with Hindustan Times for leading a powerful forum which is a unique congregation of leaders and opinion makers of global stature, raising the bar of discussion on critical world issues. By this mega act, HT has indeed shown its intent to make a difference in a changing world.”


Subhashish Sarkar, Senior Vice President,Mudra Max-OOH, said, “The objective of the OOH campaign for the ninth Hindustan Times Leadership Summit, was to highlight and remind readers and informed citizens alike of this year’s event and high-profile participants. At the same time, the challenge was to maintain the exclusivity of the forum and not have the brand-image ‘diluted’ through casually selected media. The executed campaign bears this out in plenty.”


Sanjoy Narayan, Editor in Chief of Hindustan Times said, “In modern India, change is constant. In the last two decades, it is said, India has changed a lot. So has the world around us. The changes that India faces are, thus, on several fronts – some domestic, others global. And all of these changes throw up for India, the challenge of keeping pace with them.”

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