Movenpick Hotels looking to expand in Indian market

19 Dec,2011

By Tuhina Anand


Movenpick Hotels & Resorts, the international chain of hotels with its Swiss roots, has just made its entry in to India with its first property in Bengaluru. The chain however plans to expand its presence in India and is looking at having 10 properties in the next three years. The plan to expand includes building new hotels as well as rebranding some of the already existing properties of other brands into Movenpick.


Talking about their plans, Gary Moran, GM, Movenpick Hotel & Spa Bangalore said, “It clearly makes sense to have a pan-Indian presence. This can be only achieved if we have more properties here thus helping us in having a significant brand presence. We have big plans forIndiaand in fact we are constructing a resort hotel in Dharamsala which should be done by 2013. It’s a new build so it will take time but before that we will have many hotels inIndiaand we are looking at rebranding. We are very close to signing a deal in Chennai and looking at two hotels in Rajasthan one of which is an existing brand and one is a new build. So it’s a combination of two. Rebranding definitely is a quicker way to grow.”


On the Indian hospitality sector today, Mr Moran said, “The market is becoming fragmented as more hotels open up. There is an increase in both supply and demand, but right now it looks like supply is outdoing the demand. This trend is healthy for consumers and even will make hotels raise their game. In a monopolistic market the opportunity to improve is not a priority whereas with competition this becomes imperative.”


Movenpick positions itself on the old values of hospitality which is stressing on the basics and being a very good quality upscale four and five-star hotels. It doesn’t profess to be super super luxury hotel and doesn’t compete with this category, but competes with the best of 5-star hotels. The company has in all 71 hotels and is planning 30 more, one of them inBalito be finalized soon. The company is focusing onAsiain a big way.


Movenpick has come up with its first property in Bengaluru primarily because the management contract came into fruition first here, but they are constantly in talks with prospective owners in Mumbai,Hyderabad, Rajasthan and Chennai among others. The property in Bengaluru is called Movenpick Hotel & Spa Bangalore, and is positioned as a business hotel.


The company is clear that the only way to build the brand is to bring in more properties with the Movenpick brand name. Also, in terms of marketing, since they just have currently one property they have planned hordes of activities like its grand launch, Christmas special and art exhibition to get more people to experience the hotel. Besides a geographical presence, the plan is also to build an India-specific team which will look after sales and other activities of the company.


Movenpick Hotels & Resorts is represented in 25 countries with 71 hotels and resorts currently in operation. A further 30 properties are planned or already under construction inAnkara, (Turkey),Dubai(four projects -United Arab Emirates);Abu Dhabi(three projects -United Arab Emirates),Shanghai(China), Dharamshala (India) among others. The hotel company is owned by Movenpick Holding (66.7%) and Kingdom Group (33.3%).



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2 responses to “Movenpick Hotels looking to expand in Indian market”

  1. Jose J Thaikkattil says:

    If you are expanding we can get you prime spots for the extension in india for details please mail us

  2. Nice and great information you share ..I like it..