Move to promote South Indian film industry globally

06 Dec,2011

By A Correspondent


The Federation of Indian Chambers of Commerce and Industry (FICCI) recently concluded the third Media and Entertainment Business Conclave (MEBC) 2011 in Chennai. The two-day conclave in Chennai welcomed the recommendation from Wizcraft International, that the South Indian film industry join hands to create a global platform which presents the South Indian film industry at key markets across the world.


Sabbas Joseph, founder-Director at Wizcraft International, the global event management and communication company, shared the IIFA success story, wherein key global markets were opened and quantum growth was achieved by the Hindi film industry. The IIFA story also demonstrated the attention that is being given to Indian culture and business by global counterparts, he said.


The weekend for the South Indian film industry would be a huge step towards recognizing the growing importance of South Indian cinema, by celebrating it on a global platform. Joseph spoke of IIFA being a channel for the expansion of the regional film business, generating revenues from International avenues.


Mr Joseph added, “The talent in the South Indian film industry is enormous. We wanted to seize this opportunity to establish a platform for talent to be promoted and honoured on a national level and international level for South Indian films. Regional Indian cinema has grown into a global phenomenon and we would surely look at promoting and leveraging it on a global platform through brand IIFA.”


Pioneered and executed by Wizcraft International, the International Indian Film Academy (IIFA), is supported by key members of the Indian film fraternity. IIFA is the most respected South Asian film academy and its main highlight, the IIFA Weekend and Awards, are India’s biggest media event, with a viewership of almost 600 million worldwide.

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