Nokia leads at 30% of cellphone sales, Samsung at #2

22 Dec,2011

By A Correspondent


The overall Indian  mobile handsets market recorded aggregated shipments of 47 million units during the second quarter in 2011, registering a 12.5% sequential growth on account of large number of new launches and higher than usual shipments by vendors, as reported in the  India  Monthly Mobile Handsets Market Review. The review was released on Wednesday by CyberMedia Research.


The total mobile handset shipments during the first nine months of 2011 touched 135 million units, as the market first dipped during the first quarter and then recovered in the second.


(%) by Device Type: July-August-September 2011*

Monthly mobile handset shipments (millions of units) and Growth Trends (%) by Device Type


August-September 2011*

Number of New Models Launched in July-August-September 2011


In the overall Indian mobile market, Nokia retained leadership position with 30% share in terms of sales, followed by Samsung at second position with 11.6%, during September 2011.


On average the proportion of dual-SIM and multi-SIM handsets were 55.8% of total mobile handset shipments in the second quarter. Nokia, a late entrant to the multi-SIM device category, made up by having as many as five models on offer by September 2011.


Smartphone shipments touched 7.9 million units in first nine months. During the month of September, smartphones sales crossed 1 million units.


“Smartphones are witnessing an increased adoption in the Indian market; not only amongst business executives but also among the youth as such devices offer superior usability, entertainment and functional capabilities”, said Naveen Mishra, lead analyst, CyberMedia Research Telecoms Practice.


“In the coming months the India smartphones market is expected to become even more crowded as more vendors, particularly those from India  and China, look to add these devices to their portfolio”, added Tarun Pathak, analyst, CyberMedia Research Telecoms Practice.


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