Micromax strengthens its core team in India

28 Dec,2011

By A Correspondent


Micromax, the leading Indian mobile brand, in its endeavour to further firm up its leadership position in the market, on Tuesday announced the appointment of key positions in its management team in India.

Deepak Mehrotra, joining as the new Micromax CEO, will now be at the helm of affairs. His last assignment was in Bharti Airtel as the operations directors- mobility business.

The brand is already a key player in the feature phone segment and is now looking to capture the smartphone market share as well. The focus will now be on two separate divisions: the ‘feature phone division’ to be led by Khaja Muzaffarullah and the ‘smartphone division’ to be headed by Ajay Sharma.

Commenting on the development, Rahul Sharma, Executive Director, Micromax said: “We are a brand that’s admired for challenging the conventional. The new team brings with them a wealth of experience by virtue of their long-standing association and in-depth understanding of the overall mobility market globally.”

Considering the leap Micromax has taken in the mobile ecosystem in India and globally, the appointments are a testimony to a great future in coming times as well. Deepak Mehrotra, CEO, Micromax Informatics Ltd said, “These are exciting times, not only for the brand, but for the industry as a whole. We are witnessing technology advancements every day and that further excites us at Micromax. The Indian mobile industry is growing at a rate of 12 percent and we would like to capture this opportunity and drive the next phase of growth for the brand. We would further leverage brand’s success in this high potential Indian market and build new capabilities.”

In the next two years, as India gears up become the largest mobile market, Micromax aims to double its reach as well and strengthen its distribution network. Leading this vision will be Khaja Muzaffarullah as the Head of sales for feature phone division. Mr Muzaffarullah, was earlier with Sony Ericsson.

Commenting on his new role, Mr Muzaffarullah said, “The channels partners are a key to our business model and form the backbone of our strong presence in the country. We would be strengthening our distribution across the country and work towards creating a robust network that brings us closer to the customer.

Micromax, having already established its leadership in the feature phone market in India, now aims to build a strong portfolio of smartphones for the discerning Indian consumers.


Commenting about the potential of smartphones, Ajay Sharma, who will be leading the smartphones division, said, “Micromax would aspire to a 10 percent of the market share at the earliest.”

Micromax, is the largest Indian mobile handset company, in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller as at March 31, 2010 (according to IDC’s India Quarterly Mobile Handsets Tracker, 1Q 2010, June 2010 release).


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