Mediaah!: Aggie – well-deserved Impact Person of the Year

09 Dec,2011

By Pradyuman Maheshwari


So it’s Agnello Dias as Impact Person of the Year. For the first time in the seven-year history of Impact Person of the Year, an adperson has won the coveted accolade. Guess there have been times when people have come very close, but given the way the selection is done whoever is top of mind in the second half of the year, generally forges ahead (see disclosure).


Deserving choice, and in every way echoes the sentiment of the industry. Aggie, with his Airtel ad, has been the toast of adland. I did a quick dipstick on Tuesday asking for names of the top creative folk in the country. The sample: 11 people from three metros. And this is what 90 per cent of the people said: Piyush Pandey, Prasoon Joshi and Agnello Dias.


Feel sorry for the rest of the immense creative talent that India has, but guess these things happen and I don’t think anyone minds it. While Piyush is around, there is a laaarge creative pool at Ogilvy. Ditto in JWT, Mudra and the mom-and-pop shop based in Patna and Panjim.


Should it have been one of the others?


Haresh Chawla, outgoing Group CEO, Network18 and Viacom18

Madhukar Kamath, MD & CEO, Mudra Group and Chairman, AdAsia

Man Jit Singh, CEO, Multi Screen Media

Rajiv Verma, CEO, Hindustan  Times

Ronnie Screwvala, CEO and Founder Chairman, UTV

Sandeep Goyal, Non-Executive Founder Chairman, Dentsu India

Vineet Jain, Managing Director, Times Group


Guess since it’s the fraternity who decides on who the award should go to, I think the question should be asked to each of us and not the exchange4media group management. For me, Agnello Dias represents the new face of Indian advertising. He is young, dynamic and has done some super work when with JWT and now as an entrepreneur running Taproot.


What you can ask them (and the editorial team) is why they chose Haresh Chawla as Editorial Choice and not Vineet Jain, Sandeep Goel, Ronnie Screwvala, Man Jit Singh, Rajiv Verma and Madhukar Kamath? I think Haresh Chawla deserved it awesomely and since he’s moving out of the Network/Viacom/Web/etc 18 group, there can be no nasties like he was given the award to get more ads.


So just as you may ask as to why cricketer x wasn’t selected for the Australia series, there will be questions asked as to why Haresh and why not Vineet Jain or Ronnie or Madhukar or Rajiv Verma or Sandeep Goel or Man Jit Singh?


Pointless discussion. Many congratulations to Agnello Dias and Haresh Chawla.


(Disclosure: I worked with the exchange4media group until May this year and ran the Impact Person of the Year for the last three years)

Photograph: Bharat Kapadia


The PR Channel

Must mention here that I have been think of a specialised PR publication ever since Hanmer & PR founder-bossman Sunil Gautam asked me a question of whether it would work here in India. I didn’t think it would as a standalone, but in a broadbased site like MxMIndia, it should.


SRK: India’s biggest endorser

His Ra.One may not have worked as well as he would have, but the publicity around it was phenomenal. Clearly the biggest we’ve seen in India. Little wonder that an Economic Times report says that SRK emerged as the most visible celeb on TV followed by Katrina and Kareena. I missed reading it in the Mumbai edition of ET, but here’s a web link:



Buzz me if you have a story to tell and gossip to share. Confidentiality assured. Andar ki baat will stay under. There are various ways you can reach me: pradyumanm[at], BBM @ 23050B5D, pradyumanm[at], @pmahesh, 98338 76278.


Disclaimer: Although Pradyuman Maheshwari is CEO of MxMIndia other than being editor-in-chief, he chucks those hats while writing Mediaah! So, the views expressed here are entirely his own and not those of the website and the team that runs it (especially the National Sales Head!).

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