M ties up with Park Avenue for supplement

15 Dec,2011

By Akash Raha


M, the lifestyle magazine for men has tied up with Raymond’s Park Avenue to bring out an exclusive supplement on men’s styles. The supplement is a six-supplement tie-up to come out every second month, starting from December. The supplement comes in the same packaging as the magazine but not inside the magazine.


The first supplement was unveiled at a swish event in Mumbai by Gautam Singhania, MD and CEO, Raymond and Amitabh Taneja, Editor in Chief, Images Group.


Speaking about the supplement and the tie up with Park Avenue Ashish Pratap Singh, Editor-in-charge, M, said, “The supplement marks a new standard in richness and opulence. The target audience for Park Avenue and M is very similar. They are fashionable, young, smart and want to be informed about style.”


The supplement covers the latest trends for men on the global platform, and Park Avenue’s latest offerings for both men and women. The supplement also talks about the latest and best cars to drive and the best of the best resorts from around the world to stay in. Each bi-monthly supplement will also feature a renowned CEO’s interview on comfort and style. For the first supplement, M magazine features Vikram Chandra, CEO, NDTV, talking about his first love, TV journalism, his style quotient and everything else.

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