[LOOKBACK 2011] The Year for News TV

28 Dec,2011

By Ritu Midha

 

Anna Hazare got the largest percentage share as far as the news channels go. The other top stories of the year 2011 were Cricket World Cup 2011, 2GScam. Interestingly post these comes Zodiac Forecast, which is two rungs above IPL coverage. Here is a list of top 10 new stories by percentage share:

Source: Source: News Content Track – A service of TAM Media Research Pvt. Ltd

Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
Period: Jan – Nov, 2011

Note : Analysis is based on the Telecast duration

 

If one looks at data from 2001, the Lokpal Bill at its peak was the second most watched news in 11 years – second only to the Mumbai Terror Attacks:

 

News, interestingly is the fastest expanding genre with eight new news channels being launched (excluding regional languages) till week 50, 2011: 7 in Hindi and 1 in English.

Even if on e looks at year on year growth – news is one of the fastest growing genres:

With the first quarter of 2012 seeing assembly elections including heavyweights like Uttar Pradesh and Punjab – and Lokpal Bill still in the eye of the storm – the share of news channels is expected to grow.

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