[LOOKBACK 2011] People movements: some surprising, some not-so

29 Dec,2011

By Ritu Midha


People movement is a way of life for any organisation, more so when it happens in the advertising and media industry.


Here are some leading movements of 2011, a few of these even making one’s eyes pop with disbelief


Ashvini Yardi:

Ashvini Yardi, who seemed to be doing everything right at Colors as Head of Programming quit the channel. This made many wonder what next for Colors shows? Ms Yardi, meanwhile, continues to work with Viacom 18 and would work on film projects.


Bharat Kapadia:

Bharat Kapadia quit Lokmat as Director in July 2011, and started two ventures of his own. One of them a marketing consultancy firm called ideas@bharatKapadia, and the other a technology solutions company: Whatuwant Solutions.


Bobby Pawar:

Mother of all surprises! Mudra bagged awards by the dozen last awards season, and credit for the same, to a large extent, goes to the creative genius. He joins JWT India as Chief Creative Officer and Managing Partner India. Would the JWT awards tally increase in coming years, courtesy Mr Pawar holding the reins of creative at the agency? We vote in favour – what say you?


CVL Srinivas:

CVL Srinivas was the first big movement of the year 2011, moving to Starcom MediaVest as MD, LiquidThread, APAC & Chairman, Starcom MediaVest Group, India. Mr Srinivas moved from Bennett Coleman & Co Ltd, where he was the Director – Private Treaties.


Divya Gupta:

One had almost thought that the lady with a razor sharp mind had left advertising for good. But she proved us wrong. She joined Dentsu, as the CEO of media business. She returns to advertising and media after a gap of six years, how much a difference her presence would make to Dentsu India, we would learn shortly, as she believes in driving in top gear.


Divya Radhakrishnan:

Her quitting TME as President in January 2011was another big news earlier in the year. Ms Radhakrishan recently launched Helios Media Pvt Ltd which would offer outsourcing services to the broadcasting industry in the sales, marketing, research and traffic management.


G Krishnan:

The phones never stopped ringing the day G Krishnan quit TV Today. After 16 years with the organisation, he was the face of the organisation and rightfully so, considering his contribution to it. Future plans of the former Executive Director & CEO, TV Today Network Ltd are still under wraps.


Haresh Chawla:

Haresh Chawla, a name synonymous with Network18, decided to move on in November. Currently the Group CEO of the organisation, he has been with the organisation for 11 years and guided its growth from a single television channel, CNBC-TV 18 to a media conglomerate with diversified interests and revenues of Rs2,500 crore in FY 2011. All eyes are now on Mr Chawla’s next destination, while he is busy handing over the responsibilities.


Joy Chakraborthy:

Joy Chakraborthy quit Zee Entertainment Enterprises Limited (ZEEL) as Executive Director, Revenue & Niche Channels in October-end and had people guessing where he was headed, but not for long. He joined TV Today Network as CEO on December 1, 2011. How far Mr Chakraborthy fits into Krishnan’s boots, only 2012 will tell.


Raj Nayak:

This one left people gawking too! Bosses at Viacom 18, of course, remembered the magic Mr Nayak had created at Star TV, and expect him to pull a similar rabbit out of his hat yet once again. Would 2012 see Colors moving up to be the numero uno yet once again? We would have to wait and watch.


Rajesh Jejurikar:

Rajesh Jejurikar announced his movement from Mahindra & Mahindra to Zee Entertainment Enterprises Ltd as president in November. It will be interesting to see how he deploys his learnings as the president of automotive division, M&M at Zee.


Rajiv Agarwal:

One of the most acclaimed names in Indian advertising, returned to what he knows best – advertising in February 2011. After a seven years hiatus, he relaunched Nexus Equity in partnership with Arun Kale, his former partner.


Rohit Ohri:

He was Senior VP and Managing Partner role at JWT before he moved to Dentsu India Group as executive Chairman in June 2011. Many in the industry are of the view that Mr Ohri’s appointment was an excellent move on Dentsu’s part.


Sameer Nair:

When he quit Turner General Entertainment Networks in May 2011, it was, indeed, big news. However, with the organisation all set to fully integrate Imagine operations into Turner Broadcasting System Asia Pacific, many expected this to happen.


Seema Mohapatra (November 2011):

No one really expected Seema Mohapatra to move after a dozen-and-a-half years stint with BBC Worldwide. At the time of calling it a day at the organisation, she was the Regional Director, South Asia BBC Worldwide and headed BBC Advertising, ad sales company of BBC Worldwide for the region.


Shreejit Mishra:

The biggie from Hindustan Unilevel was appointed as the CEO, BCCL in May 2011. Yet another example of media companies trying to make the most of learnings in FMCGs.


Suman Srivastava:

The ace adman moved on from the position of CEO, Euro RSG in January 2011, to be the Founder & Innovation Artist at Marketing Unplugged.


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