Lenovo launches online network for idea sharing

09 Dec,2011

By A Correspondent


Computer maker Lenovo has announced the launch of the Do Network (donetwork.lenovo.com), an online platform designed to inspire people to turn their big ideas into positive outcomes.


The Do Network, building on Lenovo’s “For Those Who Do” brand campaign, extends Lenovo’s promise to empower the communities the doers operate in with the best tools, technology and resources.


The focal point of the Do Network is an online space where like-minded Indians can unite to share and discuss ideas that they are passionate about, and to form project teams to develop these ideas into workable and concrete plans.


The Do Network will also serve as a platform to connect these project teams to other people in the community who will act as mentors and lend their skills and expertise.


“Through the Do Network, we want to create not just a platform but a movement that brings Doers together to push the limits on collaboration and creation, and inspire them to turn their great ideas into something meaningful and tangible,” said Shailendra Katyal, Director, marketing, Lenovo India.


Lenovo will set up a Do Lab in India where the top 10 finalist teams will work with the mentors to discuss and refine their projects.


The Do Network will comprise a series of four 90-day contest cycles, with different themes and thematic challenges introduced for each cycle.


The first cycle will be based on the theme of ‘Innovation through Technology’ where teams have to come up with new ways of using technology to create solutions that address the tough problems that exist in their communities. The cycle will run till March 7, 2012. Interested participants can submit their project ideas at donetwork.lenovo.com


Project teams will be required to work on one of the four challenges issued – portable education, traffic jam or products progress. The fourth, a wildcard challenge, will also be provided to allow Doers to pursue their individual ideas that may not fall under the specific challenge categories, but still fit with the theme.


Rajiv Makhni, Managing Editor for Technology, NDTV, New-Delhi; Rajan Anandan MD Google India, India; Mahesh Murthy, Managing Partner, Seedfund; Kishore AK, CEO & Co-Founder at Althea system will act as mentors for the participating teams.


The mentors will guide the project teams throughout the contest and will be part of the selection process for the top 10 finalists.

The winners will receive the prize money of $25,000 as seed funds to put their projects to practical use.

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