RAMcheck: Some surprises in 4-metro stats for Aug to mid-Oct

05 Dec,2011

By Robin Thomas

 

On Friday, December 2, Radio Audience Measurement (RAM) released its latest radio listenership figures for Week 35 to Week 38, 2011 (last week of August to 1st three weeks of September, 2011) and Week 39 to Week 42, 2011 (Last 2 weeks of September and 1st two weeks of October, 2011). RAM covers four key metros – Mumbai, Delhi, Kolkata and Bengaluru.

 

According to the latest RAM data, for listeners 12 years and above, from all places of listening and according to share value, Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM are some of the top FM stations in the big four metros.

 

Mumbai:

In Mumbai Radio City emerged as the number one FM station in Mumbai, followed by AIR FM2- Gold, Radio Mirchi, Big FM, Fever FM, Red FM, are the top six FM stations in Mumbai. The other FM stations in Mumbai include Radio One, Vividh Bharati, AIR FM1 Rainbow and Oye! FM.

 

If we compare growth of FM listenership in terms of shares from Week 35 to week 38, 2011 and Week 39 to Week 42, 2011 we find that Radio City, AIR FM2- Gold, Big FM, Fever FM, Radio One and Vividh Bharati are the only FM stations to have witnessed growth. Interestingly, AIR FM2- Gold emerged as the fastest growing FM station, with a share of 12.59 per cent. Radio City, number one FM radio station grew 0.63 per cent in shares. Big FM, the fourth most popular FM station as per the latest RAM figures remained stagnant whereas Fever FM saw a marginal growth of 0.88 per cent. Radio One also saw good growth of 6.25 per cent.

 

The FM stations which saw a decline in their listenership share are Radio Mirchi, Red FM, AIR FM1- Rainbow and Oye! FM. While Radio Mirchi is the third most popular FM station in Mumbai after AIR FM2- Gold then Radio Mirchi saw a decline of 7.19 per cent. Oye! FM on the other hand saw a decline of 11.43 per cent in their listenership share.

 

Delhi:

The RAM figures for Delhi too have thrown some interesting figures. Fever FM emerged as the number one FM station from week 39 to week 42 (i.e. Last 2 week of September and 1st two week of October, 2011). Fever FM took the leadership position from AIR FM2- Gold which was number one in Delhi from week 35 to week 38, 2011 (i.e. (last 1 week of August to 1st three week of September, 2011).

 

Ranked one is Fever FM with a share of 20.7 per cent as on week 39 to week 42, 2011. Fever FM is closely followed by AIR FM2- Gold with a share of 20 per cent. Ranked three is Radio Mirchi with a share of 16.7 per cent and Red FM with a share of 11 per cent as on week 39 to week 42, 2011. While Big FM and Radio One received a share of 5.6 per cent and 5 per cent respectively, Oye! FM and Hit FM received 3.6 per cent and 2.1 per cent share respectively.

 

The FM stations that witnessed growth in their listenership share (i.e. comparing ‘Week 35 to 38, 2011’ and ‘Week 39 to 42 2011’) we find Fever FM, AIR FM2- Gold, Big FM, Radio One, AIR FM1- Rainbow, Hit FM and Vividh Bharati are the FM stations to have witnessed growth. Fever FM which leads Delhi in terms of listenership share grew 5.61 per cent, Big FM grew 5.66 per cent, Hit FM grew 5 per cent, AIR FM1- Rainbow grew 4 per cent. Radio One emerged as the fastest growing FM station in Delhi with a listenership share of 5 per cent as on week 39 to 42, 2011 which is a growth of 8.70 per cent as against 4.6 per cent share on week 35- week 38, 2011.

 

Radio Mirchi, Radio City, Red FM and Oye! FM on the other hand saw a decline in their listenership share (i.e. when we compare Week 39-42 as against week 35 to 38, 2011). Fever FM, AIR FM2- Gold, Radio Mirchi, Radio City, Red FM, Big FM, Radio One and Oye! FM are the top 8 FM stations in terms of listenership share.

 

Bengaluru:

Radio City continues its leadership position in Bengaluru, it is closely followed by Radio Mirchi, Big FM, Red FM and AIR FM1- Rainbow are the top five FM stations in Bengaluru.

 

Big FM which held the number one position for a long time in Bangalore is now ranked three after Radio City and Radio Mirchi. However with a listenership share of 18.3 per cent (on week 39 to week 42, 2011), Big FM witnessed a marginal growth of 0.55 per cent as against its listenership share of 18.2 per cent (from week 35 to 38, 2011). The other FM stations to have witnessed growth are Radio City, Radio Mirchi, AIR FM1- Rainbow and Radio Indigo. Radio City received a share of 24 per cent on week 39 to week 42, 2011 as against 23.6 per cent from week 35 to 38, 2011, a growth of 1.69 per cent. Radio Mirchi on the other hand grew 3.65 per cent after receiving a share of 22.7 per cent on week 39 to 42, 2011 as against a share of 21.9 per cent from week 35 to 38, 2011.

 

The other private FM stations in Bengaluru are Red FM, Radio One and Fever FM which received a share of 11.6 per cent, 5.5 per cent and 5.4 per cent respectively. Red FM for instance in Bengaluru received a share of 11.6 per cent (from week 39 to 42, 2011), week 35-38, 2011, the FM station received a share of 12.3 per cent, a decline of 5.69 per cent. Radio One declined 5.17 per cent after receiving a share of 5.5 per cent on week 39 to 42, 2011 as against 5.8 per cent share on week 35 to 38, 2011. Fever FM on the other hand received a share of 5.4 per cent (on Week 39 to 42′ 2011) as compared to its share of 5.8 per cent on week 35 to 38, 2011, a decline of 6.90 per cent.

 

Kolkata:

The top five FM stations in Kolkata are Radio Mirchi, Big FM, Friends FM, Aamar FM and Red FM. While Radio Mirchi continues to lead the Kolkata market with a share of 23.1 per cent (for week 39 to 42, 2011), the second most popular FM station as per week 39 to week 42 data, Big FM is a distant second with a share of 17.4 per cent. Friends FM maintains its third rank in Kolkata with a listenership share of 15.5 per cent, Aamar FM came next with a share of 10.5 per cent and rank five is Red FM with a listenership share of 9.3 per cent.

 

The other private FM stations in Kolkata are Fever FM, with a share of 8.5 per cent, Oye! FM with a share of 3.9 per cent, Radio One with a share of3.8 per cent, Oye! FM received a share of 3.9 per cent and Power FM received 1 per cent.

 

Radio Mirchi, Big FM, Friends FM, Red FM, Oye! FM, AIR FM1- Rainbow, Akashvani and Vividh Bharati are the only radio stations to have witnessed growth in the week 39 to week 42 data as against their numbers in week 35 to week 38.

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