Kamal Basu to head marketing @ Skoda

29 Dec,2011

By Shubhangi Mehta


Not long after quitting Saatchi & Saatchi as CEO, Kamal Basu is now said to be joining Skoda. Though no official confirmation could be attained at the time of this report, sources close to the development have confirmed the news to MxM India.


Mr Basu was unavailable for comment. He had put in his papers in November 2011 at Saatchi & Saatchi where, as India CEO, he oversaw the agency’s Mumbai, Delhi and Bengaluru offices. Mr Basu had been with Saatchi & Saatchi India for nearly eight years after spending close to 14 years in agencies including O&M, DY&R and BBDO. He has been involved with multiple consumer categories and a rich set of global and local brands


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