It’s pitch time for Unilever media spends in India (and elsewhere in the world)

15 Dec,2011

By A Correspondent

 

Life’s a pitch. Ah, well, for the new bossman at Mindshare India Ravi Rao, it’s going to be a hyperactive January as he takes charge after a week’s break later this month.

 

For, Unilever has reportedly announced a global review of its media account. This is barely two years after it did one.

 

MxMIndia does not have any official word from Hindustan Unilever, but media reports suggest that the review will include media buying and planning and will start next month.

 

Unilever has apparently asked all incumbents to pitch. But there are a few more, and that’s the catch. According to Advertising Age figures, Unilever spent USD 6.62 billion on worldwide measured media in 2010.

 

The pitch is said to include a review of the way spends will be conducted in India too. Please see the following reports which also carry Unilever statements:

Ad Age report: http://adage.com/article/agency-news/unilever-puts-global-media-account-play/231536/

Campaign Asia report: http://www.campaignasia.com/Article/284405,unilever-calls-us465-billion-global-media-review.aspx

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