IRS 2011Q3: Dainik Jagran rules yet again

22 Dec,2011

The numbers from the latest round of the Indian Readership Survey are out as the Media Research Users Council and Hansa Research announced the findings of the third quarter of 2011.


Dainik Jagran rules amongst all daily newspapers in the country while Vanita is the Magazine #1



Top 10 Publications

(AIR numbers; All figures in 000s)



Top 10 Publications

There is no change in the rankings of the various publications among the Top 10 in terms of Average Issue Readership (AIR). The Top 3 slots are taken by Hindi dailies. Dainik Jagran rules with 16,458,000 followed by Dainik Bhaskar which is at 14,876,000. Hindustan is at No. 3 with 12,033,000. Malayala Manorama is at No. 4 at 9,91,2000 while Amar Ujala is the fifth with an average issue readership of 8,836,000. The Times of India, the only English newspaper in the Top 10, with an average readership of 7,467,000, is in the sixth position.


The others in the Top 10 publications are: Daily Thanthi with 7,447,000, Lokmat with 7,438,000, Rajasthan Patrika with 6,918,000 and Mathrubhumi at 6,630,000. If you compare IRS 2011 Q3 with IRS 2011 Q2 then the top three dailies namely, Dainik Jagran, Dainik Bhaskar and Hindustan, and Daily Thanthi saw growth in their Average Issue Readership (AIR), whereas Malayala Manorama, Amar Ujala, Lokmat, Times of India, Rajasthan Patrika and Mathrubhumi, on the other hand, witnessed slight drop in their AIR.


Top 10 Dailies

(AIR numbers; All figues in 000s)



Top 10 Magazines

(AIR numbers; All figures in 000s)


Vanitha continues to be the most read magazine,  followed by Pratiyogita Darpan, both have witnessed a slight decline in their AIR figures. Meri Saheli, General Knowledge Today and Karmakshetra are the only magazines in the top 10 to have witnessed any growth in their AIR.

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