IRS 2011 Q3: Top three Hindi dailies witness growth in AIR

22 Dec,2011

Top 10 Hindi Dailies:


There is no change in the pecking order here. Dainik Jagran rules, Bhaskar is second and Hindustan is third, and all three have shown marginal growth in IRS 2011 Q3 as compared to IRS 2011 Q2. Amar Ujala, Rajasthan Patrika, Punjab Kesari occupy the fourth, fifth and sixth slot respectively. Amar Ujala, Rajasthan Patrika, Punjab Kesari, Navbharat Times and Nai Dunia are the only publications in the top 10 Hindi Dailies to have shown negative growth in their Average Issue Readership (AIR). Patrika, a new entrant at the tenth spot, emerged as the fastest growing Hindi Daily with a  14.31 per cent growth.


Top 10 Hindi Magazines:


Most of the top 10 Hindi Magazines showed decline in their AIR figures. Pratiyogita Darpan and Saras Salil were the top two magazines, but their AIR declined marginally in IRS Q3 2011. Ranked third Meri Saheli, is the only Hindi Magazine in the top five to have witnessed growth. The other Hindi Magazines to have witnessed some growth in their AIR are Vanitha and Nirogdham.


India Today, ranked five, is the only Hindi weekly to have established itself among the top 10 Hindi Magazines. With an AIR of 11,16,000 in IRS 2011 Q3 as compared to an AIR of 11,44,000 in IRS 2011 Q2, it saw a decline of 2.45 per cent.


All figures are in Average Issue Readership. Like media buyers, MxMIndia only endorses Average Issue Readership as the currency for readership measurement. Please note that these are only topline figures which have officially been supplied to the media. Sensible buying and planning happens when more data is available.

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