IRS 2011 Q3: Malayala Manorama and Vanitha top language daily and magazine

22 Dec,2011

Top 10 Language Dailies:

Malayalam daily, Malayala Manorama has maintained its leadership position among the language dailies, with a marginal decline of 0.50 per cent in IRS 2011 Q3 as against IRS 2011 Q2. A distant second is Daily Thanthi which grew 2.15 per cent in Q3 2011 from IRS 2011 Q2. Daily Thanthi, Eenadu, Ananda Bazar Patrika, Dinakaran and Sakshi are the five Language dailies to have witnessed growth in IRS 2011 Q3 as compared to the AIR figures in IRS 2011 Q2.


While Daily Thanthi and Dinakaran are the only Tamil dailies in the top 10 rankings, both these language dailies have witnessed growth in AIR when we compare IRS 2011 Q3 as against IRS 2011 Q2. The Malayalam dailies, Malayala Manorama and Mathrubhumi, ranked one and four respectively, witnessed marginal decline in readership.


Top 10 Language Magazines:

The language magazines may bring some cheer in the magazine community as six of the top ten language magazines have witnessed growth in readership. Karmakshetra, Mathrubhumi Arogya Masika, Karmasangsthaan, Balarama, Mathrubhumi Thozhil Vartha and Kungumam have witnessed growth. Karmakshetra and Karmasangsthaan, both Bengali weeklies, witnessed a double digit growth of 14.30 per cent and 15.85 per cent respectively.

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