Anil Thakraney: Doesn’t SRK get it?

21 Dec,2011

By Anil Thakraney

 

Oh no! Don 2 (it actually should be Don 3, because the earlier Don was a rip-off of the original Bachchan film) is all set to hit the cinemas and we will have to sit back and ‘enjoy’ Shahrukh Khan’s nautanki, as he shuttles from one TV studio to another, desperately hawking the flick. He just did ditto for Ra.One and pakaoed the hell out of everyone. The popular Twitter joke at the time was: The only thing left for SRK to do is to insert breaks during the film’s screening, so that he can plug it!

 

Did the media hero’s 360-degree effort for Ra.One save the film? Despite all those tall claims on initial collections (which would have happened even if Khan didn’t do the studio rounds… his name anyway gets lots of folks interested), the film was dissed by all and sundry and reportedly lost some money. So what is the use of all this mad self marketing?

 

Now, while I can understand the producers wanting to promote the film – even planting those cheap 3D glasses inside newspapers is okay to a point – Shahrukh must understand that his continuous presence in the media is going to hurt his charisma in the long run. How much of the star can we take? In fact, I gave Ra.One a quiet miss because the last thing I wanted after his full-on blast in the media was more Shahrukh Khan. Sure, the content-starved TV channels will welcome him with open arms. Because it gives them a chance to talk about all issues unconnected with the film, including SRK’s opinions on how to end communalism in this nation, and how to send a man to Uranus (okay, I made the last one up). But what good does all that fluff talk do for the film’s fortunes?

 

Dear SRK and all the other stars: Guys, spend all this moolah and energy on creating sparkling content. Two, zealously protect the mystique around your own image. And three, leave the TV studios to the netas and to Mr Suhel Seth.

 

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PS: I sincerely hope Anna’s Jan Lokpal bill gets passed in toto by the government. Not because I believe it will end corruption, but because I don’t want Team Anna doing their number from Mumbai. The traffic is already a mess out here, and we just can’t handle another frenzied public spectacle.

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