ESPN acquires Cricket Australia rights

09 Dec,2011

By A Correspondent


ESPN Star Sports has announced a five-year contract for the exclusive rights to broadcast Cricket Australia’s (CA) domestic and home international matches across various platforms including television, internet, mobile and radio, covering the entire Asian region.


As a part of this deal, the current Future Tours Program (FTP) sees ESPN Star Sports broadcasting more than 191 days of live International cricket action from Australia, which includes 27 test matches, 44 one day internationals and 12 twenty-twenty games.


This is the first time ever that a broadcast deal with Cricket Australia will give ESPN Star Sports rights to showcase two India series. India is slated to play four Test matches and a tri-series with England as the third team in the 2014-2015 season. This tri-series, featuring India, Australia and England and scheduled right before the ICC World Cup in 2015, is positioned as the ‘Clash of the Titans’. India will visit Australia again for seven one-day internationals and two twenty-twenty matches in the year 2015-2016.


Over the next five years, all of the leading teams will be visiting Australia. In addition to the Ashes between arch rivals England and Australia in the year 2013-2014 which, based on the current FTP, will see 5 test matches, five ODIs and three twenty-twenty matches; other top cricket nations including South Africa, Pakistan, Sri Lanka, West Indies and New Zealand will tour Australia to test their mettle in the fiercely competitive environment of cricket down under.


James Sutherland, Chief Executive Officer of Cricket Australia, said, “We are delighted that a telecaster of ESPN Star Sports’ standing and class will be putting Australian cricket in front of many cricket fans.”


Manu Sawhney, Managing Director, ESPN Star Sports, said, “We are very pleased to announce this partnership with Cricket Australia with whom we share a very strong relationship. Australian Cricket has always been exciting and is played with utmost competitiveness in a super charged atmosphere which makes for every fan’s delight. It is therefore not surprising that it is called the ultimate test for any cricket player”. “This partnership with Cricket Australia is a testament to our commitment to serve our fans with more action packed cricket for years to come, he added.


In addition to the cricket action, ESS also plans to broadcast Cricket Australia’s domestic cricket over 280 days. This includes popular tournaments such as the KFC Big Bash T20, the four-day Bupa Sheffield Shield tournament and the Ryobi One Day Cup.

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