Disney Channel’s Doraemon Movie delivers the best ratings

12 Dec,2011

By A Correspondent


The premiere of Doraemon – Nobita’s Dinosaur on Disney Channel has delivered the best viewership performance since 2005 for a kid’s show at 5.24 TVR among all kids (CS 4-14 ABC) in HSM, beating its own record rating of 4.3 TVR for Doraemon in Nobita’s Great Adventure in the South Seas  which was telecast June 5.


The channel received an overwhelming response across all channels with 33% share of viewing in Hindi Speaking Markets (HSM) and 28% share of viewing in allIndiaduring the primary telecast of the movie.


The premiere ranked #1 across the time slot in the kids genre with 66% share of viewing in HSM and 63% in All India among all kids (CS 4-14 ABC).


The viewership in certain markets was particularly noteworthy withPunjab(1 Mn+) showcasing double digit TVR with 10.55. This was followed byDelhiat 8.71 TVR, UP at 8.11 TVR, among others.


“It is wonderful to see kids and families enjoy Disney Channel’s rich menu of content. Doraemon has an engaging storyline and a familiar setting that every Indian kid can relate to. This success is testament to the unique way in which Disney engages with its kids and family audience at multiple levels,” said Natasha Malhotra, VP and GM, Walt Disney Television International India.


Across the week, over 17.9 million individuals and 6.5 million kids tuned into movie from All India.


In addition to its popularity with Disney Channel audience, Doraemon has also been ranked as the #1 character for kids across India by Ormax India in October 2011.

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