IRS 2011Q3. Digital growth bestest. Cinema, Radio decline

23 Dec,2011

By A Correspondent

As per the Indian Readership Survey (IRS) 2011 Q3 data, Cable & Satellite (C&S) and Internet are the two sectors which have shown the maximum growth in total reach. Radio, on the other hand, showed negative growth of 3.9 per cent CAGR with numbers declining from 161.45 million to 158.28 million. Internet, the fastest growing sector, recorded a growth of 42 per cent CAGR with the reach going up from 28.41 million in Q2 to 30.89 million in Q3.

The total reach of the television media has also gone up by 6.8 per cent CAGR to 539.87 million in Q3 from 531.76 million in Q2 making it the third fastest growing sector.


The Cable & Satellite (C&S) sector recorded a growth of 15.8 per cent, the only other sector to record double digit growth. C&S total reach is up at 448.24 million in Q3 compared to 433.21 million in Q2 2011. Cinema also recorded negative growth of 7 per cent with reach declining from 77.83 million in Q2 2011 to 76.83 million in Q3.


All figures are in Average Issue Readership. Like media buyers, MxMIndia only endorses Average Issue Readership as the currency for readership measurement. Please note that these are only topline figures which have officially been supplied to the media. Sensible buying and planning happens when more data is available.



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