Debrief: Cute, cool and sweet

13 Dec,2011

By Anil Thakraney

 

Good, clean commercial from the makers of Nutrine Mahalacto. The candy is now 20 percent bigger in size, and this needed to be communicated in the new TVC. Frankly speaking, it’s a rather boring offer, but to their credit they have managed to make it sound like fun.

 

Animation has been used to make the Nutrine Mahalacto candy bar come alive as a spunky little character. The candy spots a goblet of milk on the dining table, and using a straw as a pole vault, it dives in. It then gobbles down the milk and becomes bigger in size.

 

Not an award-winner by any stretch of imagination. It’s a simple story, but it’s been cutely told, the animation is cool too and most importantly: the kids will enjoy it. They are the target audience for the brand, and so that’s all that matters. To me, the main appeal lies in the fact that they have made a very routine announcement appear interesting.

 

Rating: (On a scale of 1 to 5): 3. Good animation.

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