Debrief: Can’t see the wood for the ply

29 Dec,2011

By Anil Thakraney


Completely stupid ad from the house of Greenply. While it isn’t a bad idea to feature improbable situations from the future, and thus imply that the only thing constant will be the long-lasting Greenply plywood, the method they have used is really bad, and that’s putting it mildly.


The setting is a New Year party, where some crazies sing and dance and predict outlandish things about the future. That the rupee will get you 45 dollars, the Kashmir problem will be solved, man will get pregnant, cars will run on water, etc. And that while we may not be around to see all that happen, the chair made from Greenply will still be there to witness all of it.


Always hoyenga.


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Well, to be honest, I can’t believe it’s the same Greenply that gave us that delightful ad where a Tamilian gent is reborn as a little Sardarji. The problem here is the treatment, not so much the concept. They could have made stunning commercials on future events, almost like little sci-fi films. Maybe with stories woven around them. Instead, they have indulged in a wild, immensely off-putting shor sharaba waali party sharty, and in all the din the brand gets lost somewhere. And yes, the jingle really sucks.


Pata nahin future mein kya hoyenga. Par yeh ad nahin chalenga.


Rating: (On a scale of 1 to 5): 1. Simply put, a really bad New Year party.


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