Colors acquires rights to telecast Screen Awards

14 Dec,2011

By A Correspondent


Colors, the general entertainment channel from Viacom 18 has announced its collaboration with Screen to telecast the 18th Edition of Screen Awards, a property that has been associated with Star Plus for the past 11 years. Initiated in 1994, the Screen Awards were instilled to recognise upcoming talent and professional excellence in Indian Cinema.


The awards will be telecast on Colors and promise to be a grand celebration of the glory, success and grandeur of Indian cinema. The Awards celebrate achievement and excellence in over 30 categories that cover the entire sweep of film-making in Hindi and Marathi.


Commenting on the acquisition of the Screen Awards, Colors CEO Mr Raj Nayak said: “Screen Awards is one of the most popular and recognised award functions in the Indian film industry’s calendar and we are extremely proud to be associated with it. It has been our constant endeavour to make Colors the one-stop entertainment hub for our audiences by bringing to them excellence in terms of shows, events and movies and through the acquisition of this property we hope to achieve just that.”


Mr Shekhar Gupta, Editor-in-Chief, The Express Group said: “The Screen awards set the bar for excellence in Indian cinema because it embodies the fundamental principles of the Express Group: credibility and independence. Cinema is bristling with talent, and these awards applaud and celebrate this creative upsurge.”


The awards follow a rigorous two-step screening process that includes a Screen


SelectionAcademy. Its members, among the finest professionals in the industry, send their recommendations to a select Screen Jury which is not bound by these. Previous jury chairpersons include Ramesh Sippy, Amol Palekar, Jeetendra, Asha Parekh, Shatrughan Sinha, Waheeda Rehman among others.


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