Colgate’s ‘Oral Health Month’ focuses zero cavities

13 Dec,2011

By A Correspondent


Colgate-Palmolive (India) Limited (Colgate), the market leader in oral care and the Indian Dental Association (IDA), rolled out its annual national awareness program – ‘Oral Health Month’ (OHM), earlier this week.


Spread over two months – December 2011 and January 2012, Colgate and IDA will focus on creating awareness to fight cavities and instill the importance of good oral hygiene through dental check-ups, across the country. This year, a unique ‘Adopt a School’ initiative has been kicked off, where school children, as ‘Little Dentists’, will spread the message of good oral care habits in community schools.


Actor Raveena Tandon visited one such program atSacredHeartHigh School, Andheri, to extend her support and urge mothers to play an important role in the dental care of their children. Raveena Tandon said: “Colgate needs to be commended for an initiative of this scale. Given the dramatic changes in lifestyle and food, cavities are a growing concern for today’s generation. All mothers should insist on their children brushing twice a day to maintain a healthy mouth.”


The ‘Adopt a School’ program is a new initiative by Colgate to increase awareness about the importance of maintaining good oral habits. As part of this ongoing school program, ‘Little Dentists’ will reach out to children in community primary schools, spreading the message of good oral care hygiene and pledge for ‘Zero Cavities’.


During the ‘Adopt a School’ program, 10 Little Dentists fromMKESHigh School, Malad, visited over 250 children ofSacredHeartPrimary School. They spoke about their own oral care regime and the importance of good oral habits to prevent cavities. They introduced five important care tips for dental care recommended by Colgate. The ‘Little Dentists’ encouraged the students of Sacred Heart High School to avail of the free cavity check-ups organized at their premise as part of Colgate’s ‘Oral Health Month’. Furthermore, all participating school children pledged to invite their friends and family members to sign up for a free cavity check-up and practice good oral hygiene.

Rekha Rao, Vice President Marketing, ColgateIndiasaid: “At, Colgate, it is our continuous effort to spread awareness around good oral care. Focused initiatives like the ‘Adopt a School’ during our ‘Oral Health Month’ are an important way to reach children and mothers. This year, in association with IDA, we will create oral care awareness in approximately 10,000 schools reaching out to 20 lakh school children acrossIndia.”


Dr. Ashok Dhoble, Hon Secretary General, Indian Dental Association said: “We are delighted to partner with Colgate in this national awareness program that has grown phenomenally in the past seven years. This year we are looking at over 25,000 dentists to support and spread basic oral health education and awareness among the masses, especially in the interior rural areas.”



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