Channel [V] No.1 for 6 weeks

16 Dec,2011

By A Correspondent


Channel [V], the youth entertainment channel from the Star Network, has maintained its leadership in the youth entertainment genre for six consecutive weeks.


With an alltime high of 37 GRPs for week 50, Channel [V] has left its nearest competitors far behind. The channel has grown by almost 15 percent since the previous week to consolidate its No.1 status, while MTV & Bindass are 25 percent behind in GRPs.


Prem Kamath, Executive VP and GM, Channel [V], said, “Our performance over the last quarter clearly shows the depth of our understanding of this genre and our audience. All our properties, whether on-air or otherwise, are planned keeping in mind our researched understanding of youth.”


With a healthy reach of 33 percent and a time spent of 34 minutes being almost 50 percent higher than MTV, the genre is overwhelmed with shows from [V]. The ratings reveal that 17 out of the Top 20 shows are from Channel [V].


The youth & music genre has garnered a market share of 7.6 percent with 251 GRPs (up from 248 GRPs last week). Total TV was at 3308 GRPs (0.5% growth from 3291 GRPs last week). Channel [V] is leading in the CS4+, CS 15-34 or CS 10-14 groups.


*Source: TAM Wk50, HSM CS 15-24 ABC, HSM Markets, Weekly GRPs

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