Big FM appoints Vivek Malhotra as head of marketing

14 Dec,2011

By A Correspondent


Reliance Broadcast Network Limited (RBNL), on Tuesday, announced the appointment of Mr Vivek Malhotra as Head, Marketing for its radio brand, BIG FM. Mr Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations. He will be closely associated with the product, operations and revenue teams.


Speaking about his new role, the immediate challenges and the shift to a new medium altogether in an email interaction with MxMIndia, Mr Vivek Malhotra stated: “Radio, as a medium, appeals very differently and does indeed have a connect with the audience at a very personal and emotional level and it is amongst the most inclusive media formats in the country.”


“Accordingly, the challenge to truly differentiate and connect more closely with the audience is distinctly different. The leadership position enjoyed by the network added to the fact that radio is welcoming the most interesting times ahead, made this an opportunity very few would miss” he added.


In a prepared statement, Reliance Broadcast Network stated: “We are delighted to have Mr Vivek Malhotra on board. He brings with him vast experience across marketing, media research, trade management, sales support, AFP solutions, distribution and corporate strategy. With a strong understanding of business and tremendous creativity, we are confident Vivek Malhotra will play a key role in leading the team to continue the development and growth of the radio business.”


Prior to joining Reliance Broadcast Network, Mr Malhotra was the senior Vice President – Marketing, PR and Research at Bloomberg UTV. He played an integral role in setting up the entire marketing system and repositioning the product to new brand values, along with the additional responsibilities of distribution planning and coordination. Vivek Malhotra also worked with STAR News Network, wherein he is said to have not only led their trade engagement and research unit but also acquired valuable experience around regional products like STAR Majha.

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