ATN launches Aapka Colors in Canada

22 Dec,2011

By A Correspondent

 

Viacom 18 Media Pvt. Ltd, an equal joint venture between Viacom Inc (NASDAQ: VIA, VIAB) and Network18, one of India’s leading entertainment conglomerates, on Wednesday announced the launch of its flagship channel, Aapka Colors in Canada.

 

The channel will be distributed through Asian Television Network International Limited (ATN) (TSX-SAT), Canada’s largest South Asian Broadcaster on Rogers Cable in Ontario and on recently launched Bell Fibe TV in Toronto & Montreal.

 

Starting immediately, ATN subscribers can tune in to Aapka Colors (Channel 690 on Rogers and Channel 790 on Bell Vibe TV), which is among the top two Hindi general entertainment channels in India. Viewers can look forward to captivating drama series, blockbuster Bollywood films, star-studded variety programs and nail-biting reality shows on one of the most-watched channels from India.

 

Moreover, subscribers will now be able to enjoy popular shows such as Balika Vadhu, Sasural

Simar Ka, Phulwa, Uttaran and Fear Factor – Khatron Ke Khiladi at the same time as the viewers in India.

 

Dr Shan Chandrasekar, president and CEO, ATN said: “We are delighted to have Viacom18 Media Pvt. Ltd as a programming partner and to share AAPKA COLORS, with its compelling content, across

Canada.”

 

Gaurav Gandhi, Head-Distribution & International Business-Viacom18 & COO Sun18, said: “We are delighted with the launch of Aapka Colors in Canada on the 2 leading platforms – Rogers and Bell Fibe, and fulfilling the demands of the South Asian diaspora with our very distinct and popular content offering.”

 

With this launch in Canada, Colors is now available in close to 50 countries globally.

 

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