ad:tech New Delhi 2012 gets bigger, better and bolder

13 Dec,2011

By A Correspondent


ad:tech, world’s No.1 Digital Marketing, Media and Advertising event, has announced a lineup of global thought leaders as keynotes for the 2012 edition. The first Indian edition of ad:tech held earlier this year was oversubscribed with as many as 2,500 delegates attending the event.


With the promise of getting bigger, better, and bolder, the second edition will feature more number of tracks and sessions in the conference, a larger exposition area, and will be held over three days instead of two days.


ad:tech New Delhi 2012 will also showcase more than 80 industry stalwarts as speakers, including 7 ground breaking keynotes. Shiv Singh, Global Head of Digital, PepsiCo Beverages; Gian M Fulgoni, Executive Chairman & Co-Founder, comScore, Inc; Kent Wertime, President and Representative Director, Ogilvy & Mather (Japan); K K, Chief Operating Officer, Ogilvy Asia Pacific; Arvind Rajan, Managing Director & Vice President, Asia Pacific and Japan, LinkedIn.


Commenting on ad:tech New Delhi 2012 Rammohan Sundaram, Event Chairman, ad:techIndiaand Founder, CEO & Managing Director, Networkplay Media Pvt Ltd said: “Just like the last edition, we promise to make ad:tech New Delhi 2012 a confluence of leading global digital marketing experts. The event will cater to the best in marketing, advertising, digital, media and communications industries to empower organizations with knowledge to adapt to the ever changing digital marketing ecosystem.”


The agenda for ad:tech New Delhi 2012 includes two parallel tracks of insightful panel discussions with 18 sessions conducted by experts from the advertising, media and marketing industry. “It is ad:techNew Delhi’s attempt to provide an ideal networking platform for like-minded professionals to facilitate meaningful conversations to explore new avenues in the digital advertising arena,” adds Mr Rammohan.


The last edition in April 2011 included presentations by global experts like Babs Rangaiah, VP Global Communications Planning Unilever, Yahoo’s CMO, Elisa Steele, Google’s India MD, Rajan Anandan, among several others.


It was at ad:tech New Delhi 2011 that David Fischer, VP of Advertising and Global Operations officially announced that the social networking site Facebook had crossed 25 million users inIndia.

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