Zee pumps in $250mn for wellness content

18 Nov,2011

By A Correspondent


Subhash Chandra, Chairman of Zee group, today announced the creation of a $250 million content development, production, co-production and acquisition fund in the United States that will benefit Veria Living, a network devoted to showcasing wellness programming and related content across multiple media platforms.


The New York-headquartered Veria Living television network is available throughout the US to the Dish Network, Verizon FiOS and Frontier Communications subscribers. Veria Living offers the world’s largest line-up of first-run, original programming – connecting viewers in a contemporary and accessible manner to the benefits and joys of living a healthy lifestyle.


The establishment of the $250 million fund is yet another step in Zee’s five-year plan to further expand Veria Living’s presence in the US and beyond as the go-to-source for all things health and wellness. Said Mr Chandra, “We are firmly committed to growing the Veria brand across the television, internet, mobile and OTT platforms. By focusing on original content development and production we’re not only looking to build a broad US audience for Veria Living, but also setting the table for the expansion of the brand globally over the next couple of years.”

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