Yummy launch event for BBC Good Food

18 Nov,2011

By Akash Raha

 

BBC Good Food magazine from the Worldwide Media stable is all set to kick off its inauguration event on November 19 in Mumbai. The magazine was earlier launched on October 21, which was also the Good Food Day. MxM India got in touch with Mr Tarun Rai, CEO, Worldwide Media Group to know more about the launch event and how the magazine has being doing in the market thus far.

 

Speaking about the response towards the magazine Mr Rai said, “The response has been quite overwhelming both from advertisers and readers. Our mailboxes are flooded with compliments from readers, many of who have actually tried out the recipes. Some others have gone and checked out restaurants that are recommended.”

 

The launch event on Saturday is set to be a grand celebration of fine food with fine entertainment. The menu is a five-course meal specially put together for the occasion by chefs from India and abroad, and it is a sit-down dinner for a select group of people. It will be a room full of celebrated chefs, restaurant owners, food critics and writers, food retailers, senior corporate and the high-profile set of Mumbai including stars from Bollywood.

 

Mr Rai went on to say, “We are the first international food magazine in the country and we expect to have the first mover advantage in the fast-evolving Indian food sector. I believe we spotted the opportunity well before the others and will reap the benefit. Besides just the business objectives we do expect BBC Good Food to contribute to the exciting new developments that are taking place with food in India. We want to help people experiment more in their kitchens and when they eat out. We want to showcase the young and dynamic Indian chefs who are making food so exciting. We want to introduce our readers to world cuisines… We believe India is ready for a specialist food magazine.”

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