What’s-On-India reaches its 40 million target

02 Nov,2011

By A Correspondent

The What’s-On-India Channel – India’s premier TV guide and preview channel – is continuing to steadily strengthen its audience reach nationwide. With a view to further expand its horizons; the channel has now announced its launch on two of India’s most reputed DTH platfoms, DD Direct, Channel No 34, Reliance DTH Channel No 101 along with other reputed analog operators across India. The current addition with its existing distribution on Airtel DTH, DISH TV, Hathway, Digicable, and 1200+ cable operators now totals close to 40 million homes across India.

Commenting on the development, Abrar Shaikh, General Manager, What’s-On-India, said: “We are happy to announce that our channel is now available on DD Direct, Reliance DTH and our distribution is now close to 40 million homes. We had stated 40 million as our target number in the beginning of the year and we are happy to be welcoming the promised new audiences into our fold.”

A release from the company stated, “The six hundred plus channels strong Indian TV industry has more than one hundred news channels, over 50 movie channels and general entertainment channels, music channels, sports, infotainment and children’s channels, not to mention ultra specialist channels in genres such as Food, Crime, and Education. In that respect, Indian television has come of age in terms of the content offering to consumers. However this explosion of choice poses a serious challenge for consumers and that is to get to the right content. What’s-On-India is one of the first models in the country that is committed to bringing viewers closer to the shows and programs they seek based on their tastes and interests. “


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