Viacom18 leads in accolades at PromaxBDA Asia

23 Nov,2011

It was the Big, Big Night for the folks into on-air promotion, branding and advertising for the promo-wallahs (and of course many others). Vying for the much-sought-after Promax Muse and BDA Isis were satellite, cable, broadcast television, radio station and associated new media, their agencies and production houses. The holder of the awards are instantly recongised as the best in Asia.


Indian companies generally fare well at Promax. And at the 2011 awards held on Tuesday (Nov 22) in Singapore, they dominated. Nearly half the honours in the 48 categories went to Indian entries.


Viacom18 companies led the tally followed by (in no specific order): Star, MSM, Zee, UTV, Turner, MCCS and the BBC.


Here’s the tally, sorted by company name.


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