The Anchor: 5 reasons you shouldn’t miss INMA if you’re a print professional

08 Nov,2011

#1 The theme and agenda of the INMA conference has always been useful to the print industry. Unlike other conferences where there is lot of gyaan and conference is reduced to either networking or picnicking, INMA’s focus is the industry. I am not running down anyone but the interest of the newspaper industry is really met at INMA, and therefore every publisher should attend.

#2 There are about 30 speakers who will share their views over a period of two days. These people are experts in their field and present different aspects of publishing. So it’s not restricted to just one aspect of advertising or revenue but circulation, readership and other aspects are also discussed. At some conferences, the agenda is only one-dimensional but that is not the case here.

#3 Newspapers themselves have treated various functions within their organization as compartments and not departments. There is little communication happening across functions but the way ahead is to change this way of working. This conference can give that kind of perspective and help people in the industry to practice collaboration within their organization and take advantage.

#4 At INMA, subjects are not just discussed but opportunity is given to clarify and understand what is being said. It’s fairly interactive.

#5 The conference is a good opportunity to network and the food is excellent. So why miss it!?


Bharat Kapadia is the Chairman of Whatuwant Solutions.

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