Ten years of Big shopping

18 Nov,2011

By Johnson Napier

 

The common man’s go-to bazaar where all the essential commodities and goods could be purchased at reasonably modest prices has crossed another milestone as it celebrates its tenth year of existence. To mark the occasion, Big Bazaar has undertaken a rebranding exercise that will see the retail chain don a new logo and unveil new promises towards their customers.

 

As part of its rebranding plans, the retail chain unveiled a new tag line, ‘Naye India Ka Bazaar,’ replacing the earlier ‘Isse Sasta Aur Accha Kahin Nahin.’ A television, print and social media communication initiative is being launched to mark this event. The new logo design has been developed by Bangalore-based design house, Idiom and the media campaign has been developed by Mudra.

 

Asserts Vibha Rishi, Director, Future Group Strategy and Customer, “The logo and tagline will become an integral part of all our communication. With the new change we are moving on to a more emotional level of positioning. The new logo and tagline are contemporary and reflect a changing India and the ethos of shoppers here.”

As for the new changes to be expected from the retail chain, a senior source from Big Bazaar said, “The retail chain will now be focusing on providing valuable service to the customer – an introspection measure drive. The new campaign will illustrate such an austerity measure being undertaken by the retail chain, inspiration for which comes from an ancient Jain custom of Michchami Dukkadam, meaning ‘Please forgive me if I have offended you knowingly or inadvertently’.”

This apart, Big Bazaar also plans to provide a platform for people to do good deeds and contribute to the welfare of the society. Says the source, “A tula will be set outside select Big Bazaar stores where we plan to weigh children (below age of 12 years) of all the employees and commodities like rice and flour equivalent to their weight, will be donated to NGOs. Customers too can participate in this ritual and donate any product of their choice.”

Apart from a commitment to further improve services provided to customers, a key initiative being rolled progressively across all stores are priority counters for senior citizens, pregnant women and mothers with infants. Big Bazaar stores will also have more customer feedback sections. Stores across the country will also be rolling out signature community initiatives like Annasantharpane and Protsahan.

First launched in 2001, Big Bazaar has grown to over 154 stores today spanning 90 cities. “The plan is to touch 175 stores by the end of this fiscal year,” added the source.

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One response to “Ten years of Big shopping”

  1. Sanjayrakecha says:

    All the best to Big Bazar Team.

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