TAM Sports Data (F1 update – All India)

09 Nov,2011

Source: TAM Sports

Market: All India

TG: CS 4+ Yrs


Indian GP garnered 6 times more average TVR compared to that of Any GP and 4 times more that of Top GP (Malaysian GP) of Formula One 2011.

*Note: Any GP means Average of all GPs completed till now.

*Note : The analysis is based on the Live telecast of Qualifying Race and Race Day


About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

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