Taj TV extends partnership with Zimbabwe cricket

14 Nov,2011

By A Correspondent

Taj Television Limited has extended the partnership with Zimbabwe Cricket for worldwide television rights till 2019. The agreements with Taj Television Limited cover the Zimbabwe Cricket Seasons in excess of an eight-year period from 2012 through to 2019. Over a period of these eight years, Taj Television will be telecasting 220 LIVE days of cricket including 15 days of LIVE India cricket.

With the acquisition of these cricket rights, Taj Television Limited cements its position as the leader in cricket broadcasting. Taj Television has broadcast rights of five Cricket Boards – South Africa, Pakistan, West Indies, Sri Lanka and Zimbabwe.

Zimbabwe has returned to Test after a self imposed exile of six years, with an inspiring win against Bangladesh. Over the next two years, Zimbabwe will be playing Test Cricket with New Zealand, Bangladesh, Pakistan and Sri Lanka providing Zimbabwe a benchmark to measure their progress in every area of cricket. Under the current administration, talented Zimbabwean cricketers will grow in confidence with an aim towards improving their performance on the world stage.

Zimbabwe Cricket Managing Director, Ozias Bvute said, “We are happy to extend our existing contract with Taj Television Limited as this plays a pivotal role in ensuring that Zimbabwean cricket is seen by those who love the game as well as introduced to new audiences. With its superior telecast standards, world class television production capabilities and strength to telecast the Zimbabwe Cricket worldwide, Taj Television Limited will add a lot of value to game of cricket.”

Taj Television India Pvt. Ltd. CEO, Atul Pande said, “We’re extremely pleased to extend our partnership with Zimbabwe Cricket. This is a testament to our commitment to the game of cricket and fans as we cement our relationship with Zimbabwe Cricket.”

He further added, “Through our television channels–TEN Cricket & TEN Sports, our website www.tencricket.com and our various wireless platform initiatives, we are confident of taking the rights of Zimbabwe Cricket to new heights by working along with various partners and are committed to set new benchmarks in broadcasting and distribution.”

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