Industry veterans to train @ Stratagem Media’s Media Rhythm 4

23 Nov,2011

By A Correspondent


Stratagem Media, an independent media services company led by Mr Sundeep Nagpal, has been fairly active in the field of media training – an area which Mr Nagpal has, for many years, specialised in. The latest in the company’s list of training programmes is the Media RHYTHM series, which he started a couple of years back. The idea was to provide hands-on training to media professionals in the area of sales and help them overcome severe impediments in today’s media selling environment.

RHYTHM is an acronym for Realising Higher Yields through Talent Harvesting in Media. The company has so far done three rounds of Media RHYTHM; and the previous ones have had Chairman of Madison World Mr Sam Balsara and former Zee CEO Mr Pradeep Guha flagging off the events.

The fourth round is all set to take place on December 2-3, 2011 in Mumbai, and MxMIndia is the web partner for the event which has five modules – Print, TV, Radio, Digital and Outdoor.

The list of speakers includes media veterans such as Mr Bharat Kapadia, Mr Suresh Balakrishnan, Mr Madan Sanglikar, Mr Jairaj Padmanabhan and Mr Nagpal himself. Topics that will be covered are: ‘Adding relevance to Value’ by Mr Kapadia, ‘Customising business solutions to meet business objectives’ by Mr Balakrishnan, Does Digital really work’ by Mr Sanglikar, and Strategising before, during and after every move in a media sale by Mr Padmanabhan. Mr Nagpal will talk on ‘When, how and how much to use the science behind media decision making’.

Mr Nagpal is optimistic of putting up a good show. Talking to MxM India he said, “Stratagem Media has always believed in giving hands-on training to media professionals. There is so much that youngsters can learn, on how they can develop their skills and also how to start thinking and implementing effective selling strategies. ”

Mr Nagpal further said that the workshop will give participants insights on things like how to close deals in the least possible time and how to understand the thought process of a media planner better. He feels such interactive workshops provide an opportunity for media companies to harvest talent of a select few ad sales personnel which they think are the future.

Mr Kapadia said “Media RHYTHM is not like the regular seminars. It is more like the closed-room sessions, where participants get a chance to interact more and participate, unlike large forums and industry gatherings. The hands-on approach towards training is what makes the whole experience better.”

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