Sharmila Malekar is Sr VP, Mudra West

15 Nov,2011

By A Correspondent

Mudra India has announced the appointment of Sharmila Malekar as the Senior Vice-President at Mudra West. Until recently, Ms Malekar was the Managing Partner at Mind Mirror, A Research & Strategic Consultancy. Based out of Mumbai, she will report to Arijit Ray, President, Mudra West and will help strengthen brands on businesses like ITC, Jyothy Laboratories, Electrolux, Kalpataru, Emami, HPCL and Godrej.

A dynamic professional with rich experience in Brand building & Consumer Research, Ms Malekar has been in the industry for 18 years. She started her career with Lintas where she worked on brands like Liril and its brand extensions viz Shower Gel, Talc; Liril Icy soap & Liril skincare soap, J&J feminine hygiene for their Stayfree, Carefree range among others.

She has also played a significant role in Ogilvy and Mather, having worked as business head on Dove, Aviance Beauty Solutions, Tata Sumo and Tata Safari among others. She worked with Mudra DDB Communications as Vice President on the Godrej Franchise, Big Bazaar (Future Group) and LIC.Subsequently, she moved to Publicis Ambience Advertising to head the P&G Vicks and Marico portfolios.

Announcing the appointment, Arijit Ray, President, Mudra West, said, “Sharmila comes on board with a rich experience of overseeing a wide spread of brands in the FMCG, Automotive Entertainment and Beverages space, across few of the best agencies of the country like Ogilvy, Lowe and Publicis. We are looking forward to her experience in consolidating and building on some of our most important client relationships at Mudra West.”

Commenting on her appointment, Sharmila Malekar said, “I am delighted to be back especially at Mudra India and look forward to doing some interesting work for our clients.”

Ms Malekar takes a keen interest in alternative healing techniques and is also a practising therapist.

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