Quadrant appliesTiger Balm, bags creative biz

15 Nov,2011

By Shubhangi Mehta

The creative mandates for Tiger Balm have been won by Quadrant Communications, industry sources close to the development have confirmed the news to MxM India.

The account size is estimated to be Rs 10 crore. This is the first time that Tiger Balm has appointed an agency to handle their creative mandates.

Tiger Balm competes with the likes of Zandu Balm and Amrutanjan. Jagdish Saxena, chairman, Elder Group introduced the balm over 20 years ago. It initially imported the product from Singapore. Later on, Elder manufactured Tiger Balm Red and White at their Ponta Sahib factory in Himachal Pradesh.

It may be noted that in July this year,BSE-listed Elder Healthcare, which was the exclusive marketer of Tiger Balm in India, parted ways with its long-term partner, Singapore-based Haw Par Healthcare .

Quadrant Communications Ltd is a full-service advertising agency, providing clients with 360-degree marketing communications solutions.

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