Proximity India hires Punit Singh to lead Digital Technology

18 Nov,2011

By A Correspondent


BBDO/Proximity has hired Punit Singh as, AVP, Digital Technology.

Prior to joining BBDO/Proximity, Punit handled digital strategy for Reliance MediaWorks for India and Malaysia . He has also headed Technology and User Experience at Tribal DDB India. He has worked on brands like Volkswagen, Idea, HDFC, Honda Cars, Standard Chartered, Asian Paints to name a few. Punit holds an engineering degree from REC Nagpur and MBA from IIM-Indore.

On the appointment of Punit Singh, Ajai Jhala, CEO, BBDO/Proximity India said, “Punit lives at the junction of digital technology + creative + strategy. Punit is that rare talent in the digital space who can walk the talk. We hope to see the impact of his hire on both the work and attracting new talent.”

Ranjeev Vij, VP & Head – Proximity India added, “An absolute digital junkie, Punit is passionate about everything digital and shares our vision to contribute towards strengthening of the platform in the Indian scenario with behavior-changing interactive ideas.”

Commenting on his move Mr Singh said, “India is placed at an exciting point on the Digital front. With brands warming up to the potential of digital, the coming years would witness a paradigm shift in the way they reach out to their consumers. With thought leaders like Ajai, Josy and Ranjeev to steer and a great creative team to work with, Proximity India is set to become the next big hub of marketing rationale and radical advertising in the digital space.”

Proximity India is the youngest agency of Proximity Worldwide, and is globally aligned to BBDO Worldwide. Proximity India offers talented communications experts with skills across the full range of relationship, digital and direct marketing services.

Early next year, Proximity will launch their proprietary Digital Lab Initiative in India, which is a multi-faceted program, designed to drive digital thought leadership and to provide a significant added value service to its clients.

BBDO/Proximity India, the youngest agency of BBDO Worldwide and the Omnicom Group, began operations over 36 months ago. With offices in Delhi and Mumbai and talent strength of over 90 people, BBDO India is helping shape brands like 7 Up, Nimbooz, Quaker Oats, Aviva life insurance, P&G Gillette, Godrej Protekt, Bayer Healthcare, Wrigley’s Doublemint, J&J Baby, J&J Nicorette and BlackBerry.

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