New music world under the scanner at Nokia seminar

18 Nov,2011

By A Correspondent


The global digital music industry is growing significantly; Piracy across the globe will fall. The next few years will be a challenge for the music retailers. CDs today are slowly being replaced by digital format. The whole environment is changing with digital media. A lot of our revenues come from television stations or background music. These were some of the points raised at the day two of Nokia Music Connects event held in Mumbai on November 17, 2011. Nokia was the title sponsor of the event.

Among the many sessions on day two of the Nokia Music Connects, one of them was ‘Digital Media, Global Landscape and the Future Ahead’. It was presented by Sandip Biswas, Director- TMT Practice, Deloitte. He spoke about the growth of physical format of music despite the enormous growth of the digital format. “Most of the assets are going digital. I believe that digital music will surpass the physical music format. However the physical format of music will also continue to grow and radio, television will contribute more.”

One of the points this session raised was whether piracy is a legal or economic problem. He also pointed out that since the year 2008 piracy did not grow but, remained stable. Mr Biswas observed that the next few years will be a challenge for the music retailers and with the growth of digital format, CD prices will rise globally.

The other sessions that followed ‘Digital Media, Global Landscape and the Future Ahead’ were, ‘Music Publishing- Soon a reality in India?’ This session discussed what the passing of the copyright act mean for the music industry and steps can be taken to foster the healthy development of the publishing industry in India.

The session was moderated by Vijay Lazarus, President, IMI / PPL; the panelists were Achille Forler, Managing Director, Deep Emotions, Peter Jenner, Discoverer of Pink Floyd, subsequent Manager of many, Advisor to WIPO; Brandon Bakshi, Executive Director – Europe &Asia, BMI; Myles Keller Membership Development Director,PRS for Music; Rakesh Nigam, CEO, IPRS; and S L Saha, Managing Director, The Indian Record Mfg. Co. Ltd.

The next session was Internet/Mobile radio and streaming services. One of the points this session discussed was revenue models for these players and the opportunities in store for the music labels and artistes with these new platforms?

This session was moderated by Ted Cohen, Managing Partner, TAGStrategic; The panelists were Prashant Bahadur, Vice President & General Manager, The Orchard; T Suresh, Managing Director, EMI Music India; Raju Singh, Music Composer; Shehzad Azad, Head- Business Develeopment &Alliances, Spice Digital; Siddhartha Roy, COO – Consumer Business & Allied Services, Hungama Digital Media Entertainment Pvt. Ltd.; Jai Maroo, Director, Shemaroo Entertainment Ltd. and Pradeep Rao, Head – VAS,Aircel.

The ‘Music Television, Reality Shows- The opportunities’ session discussed, music on television with new channels launching in HD running back to back music and its impact on music business and consumption. Reality shows such as Sa Re Ga Ma, Indian Idol, X-Factor have helped unearth talent. What has happened to them? Have they managed to make careers for themselves? How has the journey been? What sustains these shows? Why do broadcasters persist with them?

This session was moderated by Anil Wanvari, Founder CEO, Group. The panelists were Neeraj Vyas, Executive Vice President & Business Head, SONYMAX & SONYMIX; Aditya Swamy Senior Vice-President, MTV; Arvind Krishnan, Director – Marketing, Bacardi; Meiyang Chang, Former Indian Idol Finalist; Anushka Manchanda (Singer); Gitanjali Sriram, Founding Partner, Naked Communications.

In the session ‘Of Live, And Independent Artistes’ discussed the emergence of independent festivals spurring a huge amount of opportunities for independent artistes and what it means for the music business? It was moderated by Brian Tellis, Chairman, Fountainhead Promotions & Events Pvt. Ltd. The panelists were  FarhadWadia, CEO, E18; Venkat Vardhan, Founder, DNANetworks; Joji George, CEO, Percept Sports & Entertainment; Sabbas Joseph, Founder Director, Wizcraft; Devraj Sanyal, Managing Director, Universal Music Group and Jayesh Veralkar, Label Head – Day 1, Sony Music Entertainment.

The last session of day two was on ‘Artiste Management’. It discussed whether artiste management is becoming a profession like it is in more developed music markets? What role do they play with musicians in India? And how is it evolving keeping in mind the evolving music scene and the needs of the artiste today?

This session was moderated by Brian Tellis, Chairman, Fountainhead Promotions & Events Pvt. Ltd. The panelists were Pakul Chaturvedi, Chief – Asia Pacific, Promo Sapiens; Robert Horsfall, Lawyer / Business Manager, SoundAdvice; Shaan (Singer); Jordan Berliant, Linkin Park’s Manager; Mark Wood, Imogen Heap’s Manager and John McLellan, Partner, Haldanes.

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